What is a Marketing Funnel

What exactly is a channel for marketing? And why should an online marketer need one?

It's a strategy for marketing to convince prospective customers to purchase items from your business. It's a sales method where a customer comes to your blog seeking information that could help to solve a particular problem. With certain tools you will be able to learn to build an understanding and establish trust with each user.

This will allow you to better understand the needs of each visitor. This will allow you to provide the best information possible to all visitors. If you can build trust with a potential customer, they are more likely to purchase your products. The customer becomes the visitor.

At some point the majority of customers become extremely loyal clients who are ready to buy any product that your website promotes. A marketing funnel consists of the various stages of sales that it takes to convert a regular visitor to your website into a loyal customer who wants to buy everything that you throw at them.

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This is the ultimate objective of every internet marketer. This can be achieved easily with a properly designed funnel.

Your marketing tools are catching people's attention and drawing them into your funnel. They enter the funnel when they fill in the form that you have on your PERSONAL lead capture page. I say "personal" because nobody is going to opt in on your business lead capture page. They are looking to become a leader, and not a company.

The lead capture page serves as the entry point into the funnel. Clicking the "Sign up Now" as well as "Enter Here" buttons will open an entirely new world of marketing via network.

It is their decision. It's their decision. You haven't offered anything other than that you're an instructor, leader, and someone who can help them get more leads, and more money into their business.

This is how a typical advertising funnel works.

To attract and qualify people to your products To attract and qualify people to your products, you must provide them with a freebie to be offered on the "front end". In order to get the free product, people must sign up (also called opt-in) and provide their email address and name, and in turn they are added to your list of email subscribers.

You can now include these contacts in your email lists so that you can send them any other offers that are relevant to them.

Right after sign-up for the free offer you'll be directed to a page with a low price offer or what's called trip wire offers. This is the moment they are moving to the "back side" of your funnel.

If they purchase the bargain deal, they will be taken on to a second related offer at an even higher price (normally called an "upsell"). Also, the buyer will be transferred to the next product when they purchase the same offer at a higher cost. This process can continue for several more.

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